April 3, 2012
Keywords & Topics
· Herbert Matter
· Lester Beall
· WPA: Works Progress Administration
· The Federal Art Project
· The Container Corporation of America
· Swiss Design
· The International Typographic Style
· Theo Ballmer
· Max Bill
· The Institute of Design in Ulm Germany
· Semiotics
Herbert Matter
· Worked for a number of years with Charles and Ray Eames
· Ad for Knoll – 1948 USA
· Uses abstraction of the form to speak about the form.
· The Container Corporation of America
Lester Beal (1903–1969)
· Largely self-taught. Good reader
· Moves his studio to N.Y.C and becomes very involved in the corporate design movement.
· Visual contrast and elements.
· Pioneers in Peoria – 1935
· Rural Electrification Administration – 1937
· Communicating the most information with the least means.
· Arrows, dots, diagonals.
WPA: Works Progress Administration
· Effort to try and employ millions of Americans.
· European modernists were given jobs.
2. Personal Thoughts.
In today's class we learned about Herbert Matter and watched a short video about him. It was very interesting to know that having the wrong papers, America sent him back to Switzerland, they didn't even try to work it out, they just straight up sent him back. I like his style in his posters and all. It's very different and I didn't know they had the ability to do those things back then either. The movie was very interesting as well. I really liked how it showed us that Matter was as well a graphic designer and a photographer. Not only that but that the photography carried on in the family to the 3rd generation.
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